Guerrilla or gorilla? What is “guerrilla marketing”? And where does “guerrilla” come from?
Do you puzzle over whether it is "guerrilla marketing" or "gorilla marketing"? And if you write guerrilla, do you have to check how many r’s it…
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Like lemmings to the slaughter? Like lemmings to the sea? A Norwegian word in English.
One of the curiosities of English is why this diminutive creature has become a byword for impulsive herdlike behaviour, even mass hysteria. These appealing northern…